about this project

As the Project Manager for SprinQels, a smart digital marketing platform, I was instrumental in conceptualizing and developing the Minimum Viable Product (MVP) and endproduct to empower SMEs with accessible, easy to use online marketing tools. SprinQels simplifies digital marketing through an intuitive platform and educational resources, enabling businesses to enhance their online presence and internal online marketing knowledge. My role encompassed ideation, project leadership, development and execution, ensuring a user-centric solution aligned with business objectives.

My Responsibilities


  • MVP Ideation: Collaborated with stakeholders to define the initial concept for SprinQels, shaping core features such as a user-friendly social media content tool and an Online Marketing Academy to make marketing accessible to non-experts.
  • Project Leadership: Directed cross-functional teams of developers, designers, and marketers to build the MVP, aligning efforts with the project’s vision and goals.
  • Stakeholder Collaboration: Worked with internal teams to refine requirements, prioritize features, and ensure the platform addressed SME needs.
  • Agile Management: Implemented Agile methodologies, leading sprints, stand-ups, and retrospectives to drive iterative development and incorporate feedback.
  • Feature Development: Oversaw the creation of key features, including social media integration (supporting platforms like Facebook and LinkedIn), analytics dashboards, and educational modules for the academy.
  • Quality Assurance: Coordinated testing phases to validate the platform’s functionality, usability, and performance, ensuring a seamless user experience.
  • Training Development: Contributed to creating onboarding materials and training programs to support users in mastering the platform’s tools.


Technologies & Tools Used


  • Development: Created the social media API implementation template.
  • Project Management: Utilized Jira and Slack for task tracking, team coordination, and progress monitoring.
  • Development Oversight: Guided teams working with Laravel for front-end and back-end development of the platform.
  • Analytics Integration: Supervised the implementation of Google Analytics and custom reporting tools to provide actionable user insights, including document automation.
  • Documentation: Produced comprehensive project plans, user guides, and technical documentation using Confluence and Google Workspace.


Key Achievements


  • Co-developed the award winning (MKB!dee) MVP concept, resulting in a scalable platform that simplified online marketing for SMEs.
  • Achieved a 95% on-time delivery rate for project milestones through effective planning and team coordination.
  • Improved user adoption by 30% during initial testing by incorporating beta feedback into the MVP.
  • Reduced sprint cycle time by 15% by optimizing resource allocation and prioritizing high-impact features.



Impact


My contributions to SprinQels’ ideation and development delivered a practical, user-friendly platform that empowers SMEs to create professional marketing campaigns without advanced expertise. By shaping the MVP’s vision and leading its execution, I ensured the platform met market needs while fostering collaboration and innovation. The resulting solution, with its intuitive interface and educational resources, enables businesses to strengthen their digital presence effectively.


For more details, visit www.sprinqels.nl and create an account.